Imagine walking into the office on a Monday morning, coffee in hand, ready to tackle another busy week. You’ve been hearing buzz about sales automation making waves in the industry, promising to elevate your sales game to new heights. You impulsively decide to implement a shiny new software system without diving deep into understanding its implications. Fast forward three months, and your sales team is tangled in a web of miscommunication and underperformance. Sound familiar? Let’s uncover the most common mistakes companies make with sales automation and how you can sidestep these traps before they ensnare your business.