Once upon a time, I stumbled upon a neglected blog of mine that had been sitting in cyberspace, gathering virtual dust. To my surprise, it had been drawing in traffic from Google even while I focused on social media alternatives. This moment led me down the rabbit hole of understanding how, despite countless opinions suggesting otherwise, blogging remains a powerhouse in digital marketing. What you might not realize is that a well-run blog can be the anchor in the ever-shifting waters of social media.